Information gathered by cookies makes it possible for us to offer and provide highly customized services. All areas on TranspoLink where you are prompted to log on or that are customizable require that you accept cookies in order for that part of the site to function. We use cookies :
During the site subscription process, or during any session in which you change any of your subscription information, as a convenience to you – so you can avoid having to enter you username and password on every screen. This cookie is temporary and disappears when you exit you browser.
Once during each visit to our site, if you are a site subscriber, as a convenience to you – so you can avoid having to enter you username and password every time you access a subscriber only area on the site. This cookie is temporary and disappears when you exit your browser.
During the login process, you may be given a choice to activate a cookie that allows you to automatically login from your computer without having to remember your username and password. This is completely optional and is provided for your convenience. If you accept, the cookie will be saved to your hard drive, and will not be used for any purpose other than automatic login.
During the log-in process to remind us of who you are and to access your profile (stored on our computers) in order to deliver to you a better and more personalized service. This cookie is set when you register or “Login” and is modified when you “Log Out” of our services.
To estimate our audience size. Each browser accessing TranspoLink is given a unique cookie which is then used to determine the extent of repeat usage, usage by a registered versus unregistered user, and, in the future may be used to help target advertisements based on user interest and behavior.
To measure certain traffic patterns, which areas of our site you have visited, and your patterns in aggregate. We use this research to understand how our users’ habit patterns are similar of different from one another so that we can make each new experience on TranspoLink a better one. We may use this information to better personalize the content, banners, and promotions that you and other users will see on our sites.